Why Joy

Joy has a decade of digital marketing experience at billion-dollar brands. As a trailblazer during the wild west days of "bloggers", she played a pivotal role in shaping the influencer marketing landscape, betting that creators would become tomorrow's trend-driving celebrities. Spoiler alert - she was right.

Glued to breaking pop culture news and the next TikTok trend, Joy forges genuine relationships with talent in all stages of their career, connecting businesses with her network of best-in-class creators.

Joy consulted for some of today's biggest influencer marketing platforms as they built algorithms for the analysis she was doing manually.

The industry finally caught up, and she's now sharing her expertise with businesses as a consultant specializing in social, digital, and creator marketing.

Partnerships

BENEFIT COSMETICS

IPSY

BOXYCHARM

COACHELLA

TARTE COSMETICS

ABH cosmetics

REVOLVE

HALF MAGIC BEAUTY

INTEL

SEPHORA

ULTA BEAUTY

revlon

THE TREVOR PROJECT

LA LA LAND KIND CAFé

tiktok

CROCS

pretty basic podcast

KIM SHAPIRA

MORPHE

STANFORD UNIVERSITY

NETFLIX

GOOGLE

lIFETIME

PLANNED PARENTHOOD

Let's get to work!

byjoyjeanette@gmail.com